Nike, Chase, AmEx, US Open, Latinx, Backstage Capital, WarnerMedia & more

I can’t believe it’s already September! I love this time of the year for many reasons, including the US Open in New York. This year diversity is well represented both on the courts and on the creative front. Chase and Nike launched inspiring Serena Williams ads and American Express is running its ad with Lin Manuel Miranda.  If you are not a fan, there are some great storylines this year. There is of course Serena. You also have two players from Japan making history Kei Nishikori on the men’s side and Naomi Osaka on the women’s side. And Nike posted this in response to the French Open’s decision regarding Serena’s catsuit.

This week Nike has captured most of the headlines with its decision to have Colin Kaepernick as the face of its current campaign. There has been extensive coverage and analysis on this decision – just do a quick Google search. If you haven’t seen the ad that will run during the NFL season opener, the US Open and other sporting events, you should. Here’s a link. I agree with Patrick Rishe – for Nike “the reward will exceed risk because it knows its demo.”  

Other news I am following includes that the term “Latinx” has been added to the Merriam-Webster dictionary. I’ve written about the debate on using this term before. Adrienne Trimble took the helm at the National Minority Supplier Development Council. Nielsen released a report stating that Hispanic consumers over-index on cause-related purchases. Backstage Capital announced it is launching “an accelerator in four cities to promote underrepresented founders.” I am voting for Miami as the fourth city. WarnerMedia unveiled its diversity policy – congratulations to the team leading this effort! Also here is this good read from The Wharton School titled “Why Diversity Is About Much More Than Numbers.”

ICYMI watch Sylvia Acevedo’s interview on CBS This Morning. Proud to say I’ve known her for years, she’s inspiring!

Photo by Ben Hershey on Unsplash

The business case for diversity, L’Oréal, Nike, Amplify, DirecTV, diversity in finance, groups driving engagement and more

I want to thank those who have added names to the list of Latino sources for media, we are now up to 90. The list is open for anyone who wants to make additions.

We continue to see studies that speak to the business case for diversity. Here is this from Harvard Business Review which finds that “Diversity significantly improves financial performance on measures such as profitable investments at the individual portfolio-company level and overall fund returns.” In addition to the findings, it includes “evidenced-based recommendations.”

Other good reads this week, L’Oréal shared some diversity best practices as a member of the CEO Action for Diversity & Inclusion, read this from the Company’s CEO. There are many debates on how to fight bias and promote diversity. Here is this from Fast Company. Forbes published this titled  “Seven Ways To Address The Diversity Problem In Finance.” Here is this piece titled “Inside Nike’s purge: More than a #MeToo moment,” and this: “U.S. Bus Tour Promotes Unconscious-Bias Discussion.”

If you try to engage diverse audiences, you know there are many groups and organizations focused on driving engagement. For example, Ben Finzel created a LGBTQ networking group in DC, read more here. Christy Haubegger, who founded Latina Magazine, launched “the most comprehensive site for underrepresented writers” and it is called Amplify, learn more here.   Also, DirecTV and Reese Witherspoon announced a new production deal.

ICYMI here is this great piece by Esmeralda Bermudez where she asked people how language has shaped their world. Having moved to the U.S. when I was ten, I will always be grateful to my mother for ensuring we spoke Spanish. Being bilingual has enriched me personally and opened many doors professionally.

Photo by rawpixel on Unsplash