First Ever Hispanic Leadership Summit

“We are fragmented, underrepresented and misperceived, so we need to think less like 26 different nationalities and more as one community. In my heart, I know unification is what our Hispanic community lacks at this pivotal moment in history,” Claudia Romo Edelman

Today in New York City, the We Are All Humans Foundation has convened the first ever Hispanic Leadership Summit. Read more here from Claudia about this historic event in which more than 350 leaders will try to answer some key questions. Here is the link to the event’s website.

The questions asked focus on how to move forward as a community and how success will depend on:

  • Recognizing that the time is now for unifying.
  • Appreciating that we have a distinct window of opportunity before us.
  • Having the courage to address what gets in the way of our potential.
  • Believing our goals are achievable.
  • Accepting this invitation to act.

You can read Claudia’s blog post here: https://www.weareallhuman.org/vision/ and join the conversation via social media by following @WAAH_Foundation and Claudia Romo Edelman on Twitter, weare_allhuman on Instagram and the hashtag #HispanicSummit2018.

I recognize that by coming together to work toward common goals while amplifying the voices of the growing, diverse and dynamic Hispanic population, will ultimately drive positive change. I cannot wait to learn more about the discussion and outcomes from today.

PRWeek 40 Under 40, Board Diversity, Annenberg Inclusion Initiative, Beth Ford, LeBron James & More

Every industry has “power” or “leadership” lists, conferences and events that are important validators, provide access and awareness and can be important both for companies and for individuals. Yes these are competitive. Yes they are time consuming. Yes many require an investment in time and many times funding.  Why are they important? You see those that are being recognized are getting access and potentially more opportunities. Representation matters. That is why every time we see a list, a panel or industry awards that lacks diversity we speak up. I’ve seen several lists recently that make me wonder what the barriers for having more diversity are – i.e. Adweek Power List. The most recent one PRWeek 40 Under 40. Now if you look at this year’s list, it is diverse, and according to editorial director Steve Barrett, it is the most diverse. However, I do wonder why there seems to be only one Hispanic and one Asian American on the list, especially if you look at the demographics. Steve says he sees this as an anomaly if you look at previous years. I believe him as I’ve seen first-hand PRWeek’s commitment to diversity, in fact they produced one of the best videos on the topic for the PR industry, so my questions in this instance are more to those that nominate professionals in our industry. Also, don’t get me wrong – yes every individual on that list deserves to be there. I am also not advocating for quotas, that would be a mistake, but I go back to the numbers and demographics. If this generation is more diverse, and if as I’ve been told, we are seeing more entry level diverse individuals in PR, why is this not reflected in this list? Are there barriers we are not thinking of? Could this impact the pipeline of Hispanic or Asian American talent in leadership roles in PR? Food for thought.

Board diversity continues to be another issue, and something getting coverage today because of CBS, this from the New York Times: “Mr. Moonves, 68, has been the chairman of the CBS board since 2016, and the majority of its 14 members started their tenures after he was appointed chief executive in 2006. Three of the 14 are women, and the board’s average age is 73.” Here is this 2017 report from Deloitte on board diversity, a recommended read. Also some good organizations to follow and work with on board diversity include Women Corporate Directors, The Executive Leadership Council, The Latino Corporate Directors Association and Ascend.

Other stories I am following this week, this Annenberg study that highlights the ongoing diversity issues in Hollywood, Latino leaders asking for Paramount boycott, “Venture Capitals Diversity Disaster,”and this from Forbes, “‘I Want To Hire Someone Who Is Nothing Like Me’: An Entrepreneur’s Approach To Diversity.”

Congratulations to Beth Ford, named Land O’Lakes president and CEO and breaking new barriers. I love this, “Two Kenyan Entrepreneurs Create and Afrocentric Stock Photo Marketplace,”  and of course the new LeBron James school. Watch his CNN interview here. Also congratulations to Jorge Plasencia and Ilia Calderon being honored by HPRA this year!

ICYMI “Your Career, Your Terms” is a resource for women. Created by Perry Yeatman she has great interviews that, as the site describes “provides insights and inspiration to help ambitious women have the careers and lives of their dreams.” Don’t miss the second season of “Your Career, Your Terms: Pivot Points.”

Photo by Andre Hunter on Unsplash

The business case for diversity, L’Oréal, Nike, Amplify, DirecTV, diversity in finance, groups driving engagement and more

I want to thank those who have added names to the list of Latino sources for media, we are now up to 90. The list is open for anyone who wants to make additions.

We continue to see studies that speak to the business case for diversity. Here is this from Harvard Business Review which finds that “Diversity significantly improves financial performance on measures such as profitable investments at the individual portfolio-company level and overall fund returns.” In addition to the findings, it includes “evidenced-based recommendations.”

Other good reads this week, L’Oréal shared some diversity best practices as a member of the CEO Action for Diversity & Inclusion, read this from the Company’s CEO. There are many debates on how to fight bias and promote diversity. Here is this from Fast Company. Forbes published this titled  “Seven Ways To Address The Diversity Problem In Finance.” Here is this piece titled “Inside Nike’s purge: More than a #MeToo moment,” and this: “U.S. Bus Tour Promotes Unconscious-Bias Discussion.”

If you try to engage diverse audiences, you know there are many groups and organizations focused on driving engagement. For example, Ben Finzel created a LGBTQ networking group in DC, read more here. Christy Haubegger, who founded Latina Magazine, launched “the most comprehensive site for underrepresented writers” and it is called Amplify, learn more here.   Also, DirecTV and Reese Witherspoon announced a new production deal.

ICYMI here is this great piece by Esmeralda Bermudez where she asked people how language has shaped their world. Having moved to the U.S. when I was ten, I will always be grateful to my mother for ensuring we spoke Spanish. Being bilingual has enriched me personally and opened many doors professionally.

Photo by rawpixel on Unsplash

 

Heineken USA, Starbucks, Google, diversity in tech, Variety and more

Feels like a great morning when you wake up to a Google Doodle honoring Dr. Virginia Apgar for her contributions to neonatology and to read that Heineken USA named Maggie Timoney as its CEO – which as AdAge mentions, shatters the industry’s glass ceiling. This follows the announcement earlier this week that Mellody Hobson, which as Black Enterprise points out, “is one of the most respected and knowledgeable black business leaders” will become  vice chair at Starbucks when Howard Schultz steps down at the end of the month. This is all welcomed news because there is so much work to be done.  

As you may have read, Google employees spoke up about their concerns regarding diversity. Here is this from CNN:  “Google employee confronts execs over diversity: Many of us feel ‘unsafe.” This is an important story to follow, not only about Google but about the tech industry in general. Oh and Google voted the proposal down. Read Fortune’s CEO Daily for more on this. Here is a great read on what needs to happen to drive change, as this LA Times story says, as “diversity fatigue has set in.” There are a number of programs and initiatives trying to address this issue. Thank you Silvina Moschini for sharing this titled “How this coding bootcamp is helping women land tech jobs at Reddit, Facebook and Amazon.”

On the entertainment side, you may have read that Variety’s “A Night in the Writer’s Room” event because of its lack of representation of women. Read more on his this unfolded on Twitter.  You also may have read about The MACRO Episodic Lab Powered by The Black List.

One of my favorite Twitter accounts to follow is @writersofcolor – where opportunities and diverse talent connect because as the twitter bio says “we don’t want to hear *I can’t find any* ever again, okay?”

ICYMI “12 Quotes To Motivate CMOs To Make Diversity A Priority.”

Photo by rawpixel on Unsplash

Cinco de Mayo, Top Companies for Diversity, New Boy Scouts Name, Girl Scouts response, plus more

As we head into the weekend there will be thousands of Cinco de Mayo celebrations around the country…and when I say country I mean the United States, not Mexico. Because as you can read here, here and here, it is not Mexican Independence Day and not as big a holiday in Mexico. Cassandra Jaramillo wrote this about how activists encouraged Cinco de Mayo to celebrate culture. Marketing, primarily by beer companies, is why the holiday is what it is today.  Companies spend millions, and so do consumers, but you have to be careful to not be offensive, as MSNBC, Golin, GMA and many others have learned.  Some Latinos dread the Holiday because of the stereotypes. Many of us can relate to this tweet from Laura Martinez.  

If you need more backup on why diversity matters, read this from Big Think titled “Diversity is more than a box to tick. It’s a smart business strategy.” Late last month Uber released its diversity report. This week the 2018 DiversityInc Top Companies for Diversity was released – the top three companies are Johnson & Johnson, Marriott International and AT&T.

This week we also saw the Boy Scouts drop “Boys” from its name and it is now being called “Scouts BSA” as they prepare to welcome girls. The Girl Scouts responded by saying they’ll remain the first choice for girls.

Some of the other stories I followed this week include this great read from Remezcla titled “How to Make it in Journalism,” this from MediaPost about what language to use for B2B marketing and the frustration from black lawmakers for the lack of diversity in tech.

This is one of my favorite “feel good stories” of the week, the two men arrested at Starbucks settled with the City of Philadelphia for $1 each and a commitment to create a $200,000 fund for young entrepreneurs. As CNN says here, they are paying it forward.

ICYMI – if you want to see Black Twitter in action, look up the #IfSlaveryWereAChoice hashtag and read more here.

Photo by Cesira Alvarado on Unsplash

Diversity in PR, Karen Kahn from HP, #LatinoJobs, Accenture, D&I jobs, and Brookings report on diversity

I had missed this article regarding PR agencies and diversity and the author provides a lot of great insights and information. I do however believe many of the recommendations are already being implemented and that agencies need to rethink their approach as there is still significant work to be done. One point in the research that caught my attention was the lack of consensus on the definition of diversity. So I asked HP Chief Communications Officer Karen Kahn how the Company defines diversity. You see HP has taken a leadership role in this area so I wanted to learn about its approach. Karen said diversity is defined as “underrepresented groups – and as a global organization it differs by country.” What most impressed me about the conversation was the internal focus and how this has been discussed at length internally and that there is consensus. I think HP has gotten it right because for the leadership team diversity is not left to just one person or group within the company and there is a real commitment to look both at how to address internally and with partners and vendors. There’s a reason why it was recognized as company of the year for diversity by CIO magazine last year. I would encourage companies to make sure there is internal consensus and that everyone within the organization understands the definition as well as the approach so that they can engage and recognize their role in this effort.

Talking about HP, last week at Hispanicize the Company unveiled  the latest in the “Reinvent Mindsets” campaign. Created by Miami based agency Alma and it is titled #LatinoJobs.

Other news I am following, this Indeed report on the growth of D&I jobs, Accenture CEO discussing gender equality goals, watch what Adweek describes as “Maltesers’ Wonderfully Awkward Diversity Ads,” this Brookings Institution report titled “Black and Hispanic underrepresentation in tech: It’s time to change the equation” and  this from the Chicago Tribune titled “Black art spurs gold rush as collector stampede drives up prices,”

ICYMI, here is this week’s Black Panther update from Business Insider: ‘Black Panther’ has made 5 times as much money in the US as any other movie in 2018.

Photo by Ayo Ogunseinde on Unsplash

Starbucks, Beyoncé, Cardi B, Morgan Stanley, the Pulitzer Prizes, Desiree Linden, Hispanicize & more

We continue to see the controversy of what happened at a Starbucks in Philadelphia play out, and the CEO will meet with the two men who were arrested. Here is this great piece from The Root that speaks to one of the themes that gained traction on social, why more voices need to speak up. Starbucks is now taking action but it seemed slow to respond, at least if you were following on social, and the first statement did not help. Here is a good piece on how it’s been managed. Most importantly, this from Melissa DePino who took the original video. Her closing is key: “People keep asking me what I hope will happen now, and I do have something to say about that. I hope that many more of us will say something when we see something, educate ourselves and join in an honest — even if it’s painful or uncomfortable — conversation about race, a conversation that needs to happen and is long overdue.” UPDATE: Starbucks announced that it is closing 8,000 U.S. stores temporarily on May 29 for racial-bias training.

Here is this from last year on why cultural perspective, including black twitter, is important.  So on that note, this weekend Coachella became Baychella. Beyoncé played a two hour set which from what I’ve seen was incredible and a celebration of black culture. The reviews say it all, read New York Times and Rolling Stone. She became the first black woman to headline the event and she also  announced $100,000 scholarship fund to black colleges. Here is one tweet that speaks to why we push back when we hear that there is no diverse talent. This weekend Cardi B also performed at Coachella and following her newest release is now “just the fifth female hip-hop musician to sore a No. 1 album.”  

Yesterday the Pulitzer prize winners were announced and Kendrik Lamar won for music and all I could think of was the GRAMMYs…and I wasn’t the only one. In addition, both the New York Times and The New Yorker were recognized for their coverage of the #MeToo Movement.

Morgan Stanley announced the second cohort of the its Multicultural Innovation Lab. Here is Carla Harris speaking about investing in diversity.

Other news I am following, The Collage Group released this report titled “The Big Shift: Multicultural Consumers Had a Strong Positive Impact on Most Industries over the Past Decade;” Nike’s diversity lead departs during review of corporate culture, Arianna Huffington talked about everyone needing to speak about diversity. Campaign US announced Campaign I&C Top 20  which “honors the brands and creative teams behind a new wave of advertising that reflects the richness and diversity of 21st century America.” Here is the site to nominate your ad. 

Yesterday was the Boston Marathon and  I am now a Desiree Linden fan, Not only because she is the first American woman to win the Boston Marathon since 1985 or because she is Latina. It is because she won after slowing down to wait for another American because she did not think she (Landen) would finish. A selfless act that speaks to leadership and teamwork.

Today is the first day of Hispanicize, follow online with the hashtag #Hispz18.

Congratulations to Shuronda Robinson for the 23rd anniversary of her agency Adisa Communications. Read her post here reflecting on her journey.  

ICYMI Heinz promoted its mayo-ketchup sauce, causing a twitter debate. I tasted it many years ago during a trip to Venezuela. I don’t like mayo so not my thing but I loved Goya’s response.

Photo by Autumn Goodman on Unsplash

Dr. Martin Luther King, Jr. 50 Years Later plus updates on the Tech Industry, Black Panther, Zara, Spotify, Pew Spanish Use Insights & more

This month is the 50th anniversary of Dr. Martin Luther King’s final speech and his assassination.  There has been extensive coverage on broadcast, print and digital media  – just do a quick Google search.  Per USA Today, “Thousands of people are expected to rally in the nation’s capital Wednesday to mark 50 years since Martin Luther King Jr. was assassinated, all with the hope of finishing his work to end racism in the U.S.” Here is a list of five speeches written by Dr. King and that, as this article states, we should all read. Here is this interview from this weekend with Ambassador Andrew Young in which he reminds us that  “Martin Luther King Jr. ‘never lost faith in the American dream’.”

On the tech front, Jesse Jackson sent a letter to tech companies asking that they redouble their diversity efforts. Fast Company profiled Arlan Hamilton’s VC which is focused on funding inclusive companies.  D Magazine had a good recap of a conversation on diversity during Dallas Startup Week. Freddy Vaca from the Pinnacle Group had some good advice: “Be unique. Every company has its own story. Create yours.”

At this point I feel like I should just do a weekly update on which milestone Black Panther has achieved – this week it topped Jurassic Park as fourth-highest grossing movie of all time in the U.S.

Spotify is looking for women of color podcasters, learn more here; Pew Hispanic released new research on Hispanic parents use of Spanish read more here and according to news reportsZara is using a diversity algorithm to scan clothing.

Congratulations to the inductees of its first-ever DiversityInc Top 50 Hall of Fame, to the 26 Women of Color Diversifying Entrepreneurship in Silicon Valley, Media & Beyond – proud to see Cheryl Contee on the list; and to the 2018 PRWeek Hall of Femme inductees.

Photo by James Motter on Unsplash

Diversity & March for Our Lives, the Box Office, Chance The Rapper, Intel’s Diversity Report & More

These past few days there has been extensive coverage about the March for Our Lives movement and the marches. Regardless of your politics you have to recognize and salute these students for what they have accomplished, in many instances as they grieved. Many of them opting, as The Onion reminded us, to do this instead of partying during Spring Break. What also is impressive is how the organizers of this movement have recognized that that they have an important platform, acknowledged their privilege and welcomed diversity. Some of the most impactful speeches and moments at the march were led by women and girls with diverse backgrounds. Probably the most talked about moment was Emma Gonzalez’s speech…and silence.  Then there were speeches by nine-year-old Yolanda Renee King, Dr. Martin Luther King’s granddaughter; 11-year-old Naomi Wadler’s and 17 year-old Edna Chavez. You can watch all of the speeches from DC here. Following the marches there have been some unfortunate moments including a post by Representative Steve King criticizing Emma. The only reason I highlight this is because the response from Monica Castillo in The Lily is a must read. Here is my favorite line because as a bilingual, bicultural immigrant, I can attest it’s true: “Most of us wear our biculturalism proudly every day. Maybe not on our clothes, but in how we celebrate our culture, our language, food or practices.”

If you missed this one, Chance the Rapper called out Heineken for an ad he called “terribly racist.” Read more here.  In one of his tweets he says he is “pointing out that alot of these marketing agencies are doing willfully so we overreact and tweet about it.” As far as this campaign goes, Heineken has removed the ad, which you can still find online. This is the latest brand missing the mark when it comes to diversity, and I do hope it is ignorance and not more. However, it is again a reminder on why diverse teams in advertising and marketing are important.  I don’t know if the team or agency changed from last year but not sure how the brand who did this ad called “Worlds Apart” could then do this one.

This week we’ve also seen a continued focus on diversity in media. Here is this story from CNN on how diversity is dominating the Box Office; Black Panther continues to break records; John Leguizamo announced he is expanding his studio to create more content for Latinos and there was an announcement that “One Day at a Time” was renewed for a third season after a social media campaign by fans.

Other news I am following this week include Intel’s diversity report, here is this from Portland “A School Board Member Complains to the Feds About the Quality of Education for Minority Kids in Portland,” this from USA Today titled “See Buffalo coach’s powerful words about diversity” and this guest commentary from Modern Healthcare on promoting diversity.

Congratulations to Tanzina Vega who has been named host of “The Takeaway.”  If you don’t follow her on Twitter, you should.

This week’s ICYMI is this analysis by Ronald Brownstein about diversity, an important read.

Photo by Rux Centea on Unsplash

Corporate Diversity, ThePowerofAll, Latino Startups, TimesUp/Advertising and more

He who controls the budget controls the output –  Antonio Lucio, Chief Marketing & Communications Officer, HP. This is a must watch interview talking about his leadership in diversity.

This is probably one of the most talked about diversity stories this week:“It’s Up to White Men to Improve Tech’s Diversity, Says Uber Exec Bozoma Saint John.” I have to agree. Other recommended reading this week includes this from the Wall Street Journal titled “Small Changes Can Increase Corporate Diversity,” this one titled “Why Diverse Marketing Teams Possess A Competitive Edge,” and this one about Goldman Sachs Group plans to increase gender diversity.

Last week the Latino Donor Collaborative launched a month-long campaign to make sure that accurate facts about the contributions of Hispanics are being used – who would have thought that in 2018 this would be needed? Having worked at Univision for many years I know how difficult it can be to 1) get covered by general media (I actually had one reporter tell me he was not writing any more about Univision after one story because he had met his “quota” for the year);  2) that we are not seen as a niche, in many places we are actually the majority; and 3) that we are not monolithic, we are a diverse community. Yet there is still so much work to be done to change misconceptions and that is why this campaign is important. Congratulations to the Latino Donor Collaborative and Ana Valdez for a great initiative – a first, of its kind.

Staying on the Latino theme, here is this important read from Giovanni Rodriguez, “Stanford Study: Latino Startups Are Growing in Numbers But Are Unbanked.” This line caught my attention: “Latina business owners, many of whom perceive themselves as ‘not qualified’ to receive funding from financial institutions compared to men, even when holding firm size constant.” Something we need to address.

This week we also saw the release of the second annual 50 Most Powerful Latina women in corporate America from The Association of Latino Professionals for America (ALPFA) and published in Fortune. Get to know these amazing leaders, tap them as speakers, for boards and as mentors!

Another announcement this week that I am following is how women advertising leaders are partnering with Time’s Up – read more here. Also, remember how CES missed the mark with the keynote speakers? Seems Cannes Lions took a different approach and I must say the program looks fantastic.

This week’s ICYMI, here is Vogue Magazine’s profile on the women rebuilding Puerto Rico.

Photo by Jonathan Daniels on Unsplash