Corporate Diversity, ThePowerofAll, Latino Startups, TimesUp/Advertising and more

He who controls the budget controls the output –  Antonio Lucio, Chief Marketing & Communications Officer, HP. This is a must watch interview talking about his leadership in diversity.

This is probably one of the most talked about diversity stories this week:“It’s Up to White Men to Improve Tech’s Diversity, Says Uber Exec Bozoma Saint John.” I have to agree. Other recommended reading this week includes this from the Wall Street Journal titled “Small Changes Can Increase Corporate Diversity,” this one titled “Why Diverse Marketing Teams Possess A Competitive Edge,” and this one about Goldman Sachs Group plans to increase gender diversity.

Last week the Latino Donor Collaborative launched a month-long campaign to make sure that accurate facts about the contributions of Hispanics are being used – who would have thought that in 2018 this would be needed? Having worked at Univision for many years I know how difficult it can be to 1) get covered by general media (I actually had one reporter tell me he was not writing any more about Univision after one story because he had met his “quota” for the year);  2) that we are not seen as a niche, in many places we are actually the majority; and 3) that we are not monolithic, we are a diverse community. Yet there is still so much work to be done to change misconceptions and that is why this campaign is important. Congratulations to the Latino Donor Collaborative and Ana Valdez for a great initiative – a first, of its kind.

Staying on the Latino theme, here is this important read from Giovanni Rodriguez, “Stanford Study: Latino Startups Are Growing in Numbers But Are Unbanked.” This line caught my attention: “Latina business owners, many of whom perceive themselves as ‘not qualified’ to receive funding from financial institutions compared to men, even when holding firm size constant.” Something we need to address.

This week we also saw the release of the second annual 50 Most Powerful Latina women in corporate America from The Association of Latino Professionals for America (ALPFA) and published in Fortune. Get to know these amazing leaders, tap them as speakers, for boards and as mentors!

Another announcement this week that I am following is how women advertising leaders are partnering with Time’s Up – read more here. Also, remember how CES missed the mark with the keynote speakers? Seems Cannes Lions took a different approach and I must say the program looks fantastic.

This week’s ICYMI, here is Vogue Magazine’s profile on the women rebuilding Puerto Rico.

Photo by Jonathan Daniels on Unsplash

The Oscars, Univision’s new initiative, The Leaky Tech Pipeline, The Future of Hispanics, UNITY shutting down, Rise of the Rest, Selena and more

The Oscars this past Sunday were a celebration of diversity with “The Shape of Water,” one of my favorite films, winning for best picture and best director; Jordan Peele winning for best original screenplay; “Coco” winning for best animated film and best song and “A Fantastic Woman” from Chile winning for best foreign-language film. There were many memorable moments, i.e. Rita Moreno presenting and Guillermo Del Toro winning, but for me personally the three most impactful moments were:

  1. Peele’s win and the reaction to the win, including this
  2. the lack of women standing when Frances McDormand asked all female nominees to stand (as Brian Stelter reminded us, only six of the 33 Oscar winners were women and there is much work to be done, read more here)
  3. seeing Dolores Huerta onstage because of her civil rights work

I am optimistic that the work being done by various organizations means this celebration will translate into more opportunities and access. [Post has been updated based on this breaking news.]

Univision recently launched a campaign titled “Se Habla USA.” Having worked there and seeing the passion, commitment and recognizing the incredible brand equity the company has, I decided to reach out to get more insight on the campaign. This is what Jessica Rodriguez, president and chief operating officer of UCI Networks, and chief marketing officer of Univision Communications Inc. shared: “Given the narrative around diversity, languages and culture in the past months, as a company that has in its DNA to stand up and represent the underrepresented, we saw an opportunity to use the power of our platforms to further instill a sense of pride.  Univision is enabling our community to truly celebrate the beautiful language of Español, Hispanic culture, and all the achievements they have brought to this country. Se Habla USA aims to create a positive narrative and unite all cultures that make this nation so great and successful.” Talking about Univision, congratulations to CEO Randy Falco and the other honorees of the National Hispanic Media Coalition’s 21st Annual Impact Awards.

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Last week Kapor Center for Social Impact unveiled “The Leaky Tech Pipeline.” Its “framework and website are meant to increase understanding of the causes of disparities in the technology ecosystem, raise awareness about effective strategies and stages for intervention, and drive the development and implementation of comprehensive solutions.” On the tech front, I learned about “Rise of the Rest” from an article in Wired. I think it is fantastic and would hope to see some border cities in Texas and New Mexico added to this effort in the near future.

On Friday I attended “The Future of Hispanics” conference, a project of The American Bar Foundation.  Here is the website created for this initiative which aims “to generate findings that can be utilized by organizations and individuals who work to advance justice for the Latino community.” It was an interesting conversation, the third conference to date. Having Dr. Eduardo Padron open by sharing his story was inspiring. The information and insight focused on Florida and Miami. As one attendee said, it was a very valuable discussion. Much more to come on this effort as the organization holds additional sessions across the country.

This week we also saw the report from MarketWatch titled “When a woman or person of color becomes CEO, white men have a strange reaction;” also this must-read piece in LinkedIn by Ashlene Nand titled “Ad Agencies Are Still So Shamefully White & It’s Affecting All Of Us;” and this from knowledge@wharton titled “How Firms Can do a Better Job of Leveraging Diversity.”

Last week it was announced the shutdown of UNITY, an umbrella organization for minority journalists. I had the opportunity to attend UNITY and found it an engaging and productive event, hopefully we’ll find other ways to have these groups come together.

Finally, in case you missed it, the regional grocery retail store HEB worked with Selena Quintanilla’s sister Suzette to create a reusable grocery bag with Selena’s image. The bags not only sold out but crashed the website. This was done more than for marketing, HEB is donating $25,000 as part of the collaboration.

Today I’m in DC for the International Women’s Day Forum convened by the U.S. Chamber of Commerce Foundation and the U.S. Department of State, more on that next week. 

 

UnidosUS 50th Anniversary, Black Panther coverage, Dallas Mavericks’ interim CEO, equal pay, Jane Walker & much more

Last week I wrote about the challenges at USHCC and LULAC but I should have also written about UnidosUS (formerly NCLR), which commemorated an important milestone – its 50th anniversary. Per its website, the organization was launched in 1968 “What began as a small collection of young activists in Phoenix has become the country’s largest Hispanic-serving nonprofit, helping millions of Latinos define the American Dream on their own terms, then helping them achieve it.” UnidosUS has a different model than the other organizations.  It is headquartered in DC with a focus on expert research, advocacy, programs at a national level and with an affiliate network of close to 300 community-based organizations across the United States and Puerto Rico. I’ve had the honor of working with the team led by Janet Murguía. Learn more here about this important milestone. Congratulations!

This past week we saw a number of articles regarding what the movie Black Panther means to diversity in the film industry. From Brookings Institute to Bloomberg, there has been extensive coverage and analysis about what the success of the film means. However, there have also been important reminders that there is still work that needs to be done to address diversity and equal pay in entertainment and media.

A story that caught my attention last week from VOX was related to the Florida shooting and the student activism we have seen titled “Parkland is sparking a difficult conversation about race, trauma, and public support.”  There is also a Miami Herald profile on student Emma Gonzalez.

Additional stories I am following, this from Nation’s Restaurants News regarding struggles as it relates to diversity in restaurant leadership; the Dallas Maverick’s introduce interim CEO Cynthia Marshall; also found this interactive map detailing pay equity laws in all 50 states; PR Week published a response to “What it’s like to be black in PR video;” Beatriz Acevedo from mitú wrote about Latinos being “the blind spot of America,” Johnny Walker introduces Jane Walker and this profile on Univision News anchor Ilia Calderon.

ICYMI, Gov. Bruce Rauner drank a glass of chocolate milk to demonstrate his belief in diversity.  According to the Chicago Tribune this is “the brainchild of Hyatt Hotels diversity and inclusion executive Tyronne Stoudemire.” Not sure what to say…

Finally, here is this great read titled “NASA’s Real Life ‘Hidden Figure’ On How To Advance Women In STEM.”

Photo by Tatiana Niño on Unsplash

 

LULAC and USHCC turmoil, cities leading with diversity, Google, Black Panther, Premio Lo Nuestro, Latinistas & more

I’ve had the honor of working with many Hispanic-focused organizations throughout my career and have been following the turmoil at two of these leading Hispanic-serving organizations closely. USHCC CEO stepped down following claims of “sexual and financial improprieties” and Fernand Fernandez has been named interim CEO as the organization conducts a search. The League of United Latin American Citizens faced its own turmoil. The embattled, elected president of the organization decided not to resign following controversy resulting from a letter he sent to President Trump which led to the CEO, who has been at the helm of the organization for 30 years, to resign. Here is a good piece from Suzanne Gamboa on how things transpired. LULAC was one of the first clients I worked with at Fleishman-Hillard as they were holding the conference in Dallas, Texas in the 1990s. We will have to wait and see what happens but it has been very moving to see the many comments on social media about the important impact Brent Wilkes had during his tenure at the organization. LULAC and USHCC have done great work for our community and it is disappointing to see this turn of events.  

The current turmoil at these two organizations is concerning to say the least as the community faces so many challenges. Raul Reyes has this great piece in The Hill touching on this.  Having said that, there is great work being done by these and other Hispanic-serving organizations including NALEO, UnidosUS (formerly called NCLR), MALDEF, Latino Donor Collaborative and professional groups including Prospanica (formerly called NSHMBA), HNBA, SHPE, and ALPFA to name a few. It is unfortunate that the issues facing two groups are taking away from the important work being done.

This story from PBS stating that cities are “pitching their diversity in order to lure businesses” caught my attention. It’ll be interesting if diversity plays a key role in Amazon’s decision for its second headquarters.

Other headlines this week include NLRB siding with Google and this from NBC regarding NASCAR’s two milestones this week as “Darrell “Bubba” Wallace, Jr. and tire changer Brehanna Daniels will make history during the Daytona 500 race weekend.”

Did you think I would ignore the premiere weekend of Black Panther? Of course not! This headline from the New York Times says it all : ‘Black Panther’ Smashes Box Office Records and Hollywood Myths. This from Peter Rubin is an important point and here is this from CNN. Here is also this Letitia Wright profile in Vanity Fair.  One of my favorites moments was this one, when Serena Williams surprised Black Girls Code students.

This week don’t miss Univision’s Premio Lo Nuestro as it celebrates its 30th anniversary. Read more here.

Finally, ICYMI, here is this great Makers interview of Yai Vargas from Latinistas

Photo by rawpixel.com on Unsplash

Leading with inclusion, I.D.E.A.S. Summit powered by Forbes, PayScale study, Macy’s new line, congratulations to Policy Wisdom & more

I’ve talked about 2018 being the year of inclusion. This piece in Fast Company focuses on inclusion and provides good recommendations. And in this recent post Glenn Llopis focuses on inclusion and actually speaks of having the D&I role in corporate strategy vs. HR. I agree with Glenn that we need to rethink the approach to diversity and see how this could have a greater impact. I also agree 100% that by rethinking diversity you will drive growth. However, I would argue that HR still plays an important role and key to that is 1) hiring the right people and 2) investing in career development and mapping. Learn from companies like Estée Lauder which is leading with inclusion and by organizations like She Runs It which are creating programs to have a greater impact.

On another topic – recruitment – here is this interesting study from PayScale that says that relying too heavily on referrals can create a less diverse workforce. This speaks to the point of making an effort. Yes referrals may be one way to find the right candidate, but make sure all employees are empowered to provide referrals. However, also look at other ways to attract talent including partnering with the right organizations and going to colleges and universities that serve diverse communities.

There is much work to be done as it relates to diversity across industries and the reports, programs and efforts being launched should start to move the needle. One such program focused on the entertainment industry was recently announced by Los Angeles Mayor Eric Garcetti and filmmaker Ava DuVernay, read more here

Another recommended read this week is this Digiday piece titled “In the #MeToo era, agency bosses worry diversity hiring will lead to tokenism.”  Read to the end, with some good examples on how to recruit, retain and create a pipeline of women leaders.

Other headlines include Macy’s new line which launched to mixed reviews; Forbes is hosting the inaugural I.D.E.A.S. Summit in May; Microsoft hired a Chief Diversity Officer...and IBM is suing; US Hispanic Chamber of Commerce head stepping down amid “amid allegations of financial impropriety and sexual harassment;” and of course the Olympics.

Congratulations to our friends at Latina-led Policy Wisdom for their eight years of “growth and evolution. Watch this video about their work – very proud of the team including founder @anaritagon

ICYMI, President Barack Obama’s and former First Lady Michelle Obama’s portraits were unveiled at the National Portrait Gallery this week. This by  Renée Grahamthink provides one of the best perspectives.

Photo by Doug Swinson on Unsplash

Black History Month, Super Bowl, #3percentSB, Being Black in PR & more

This month we celebrate Black History Month and if you want to learn more about this celebration visit the History Channel’s site. Many companies focus this month in celebrating the contributions of African Americans both with internal and external audiences but looking at the demographics you would think it should be more than a month.  I do agree that this is a great opportunity to engage and celebrate but be sure you engage with your resource/affinity groups and with leaders who understand the community in building programs that are not just a month-long celebration.

This is also an opportunity to look at the present and future, as well as the impact of the community. From black purchasing power, to the small business impact, to the importance of the black vote as seen in the Alabama election and to the entertainment impact, with the most recent example being  Black Panther. If you missed the red carpet premiere, as this article states, it was a glorious celebration.

Yet when it comes to celebrating diversity, many companies still get it wrong both internally and externally. Look at the RAM Trucks Super Bowl commercial, and yes the estate approved the use of Dr. Martin Luther King’s voice, but it goes back to the question of representation. Did the brand or advertising team have any diversity on the team? Did they have colleagues who felt empowered to flag that there may be an issue? This is why it’s important. Your intent may be good, and I am sure it was, but if you do not understand the audience or the sensitivities, you are not being authentic and will have bigger issues to manage. The negative response on social was swift and reflected overall in the coverage in outlets including the New York Times, ABC and CBS to name a few. This is from AdAge on the brand defending the ad.

Staying on the Super Bowl topic, if you did not follow the 3 Percent Conference Super Bowl Tweetup, you should have. In fact all marketers should do a search using the #3percentSB hashtag, you will find great insights. Participants applied the three percent test to the commercials, which is:
1. Is there a woman?
2. Is she defying stereotypes?
3. Is she the hero?

I did watch each commercial differently this year as I followed the Tweetup. 

This past week PRWeek released this fantastic video on “Being Black in PR.” Watch it. Share it. Use it internally. I could relate to so many of the points made and congratulate Perry Simpson and everyone who worked on it and contributed their voice to a very important resource.

It seems there is a weekly report issued on why diversity matters, here is this one from Harvard Business Review titled “How and Where Diversity Drives Financial Performance.” It includes some great data and, as it says, hopefully motivation for increasing diversity. It found that “the most-diverse enterprises were also the most innovative, as measured by the freshness of their revenue mix.”  And then there is also what seems like a weekly report regarding the lack of diversity in an industry or sector, here is this one titled “Academic Medicine Needs More Women Leaders.”

This week’s ICYMI story is one that hopefully inspires you. Titled “Code Breakers: Computer science has a girl problem and Reshma Saujani MPP 1999 is fixing it,” the piece profiles Reshma Saujani and Girls Who Code, which has taught coding to more than 40,000 girls.

Finally, last week I shared this list of upcoming conferences which will be updated periodically. If there are other events to include or to highlight, please do not hesitate to send my way.  

Photo by LinkedIn Sales Navigator on Unsplash

2018 diversity conferences, Forbes, Uber, The Grammy Awards & more

Here is this list of 2018 diversity conferences and events that may be of interest. In addition, here is this great resource for blogging conferences, The National Diversity Council has this helpful calendar and there is this resource for Women in Technology conferences. These resources do not include industry specific events but if you need help in identifying events and conferences that will help you achieve your goals, send an email to monica@talkingdiversity.blog.

Forbes released its “first-ever list of America’s Best Employers for Diversity.” It partnered with Statista in looking at 250 U.S. employers across all industries.  Here is the list and more on the methodology.

Talking about firsts, Uber announced it has hired its first chief diversity officer. Bo Young Lee is joining from Marsh & McLennan. Recently Bernard Coleman III from Uber published this article on D&I with the focus on inclusion. More and more I see “inclusion” as one of the key themes of 2018.

Here is this story from The New York Times titled, “After #OscarsSoWhite, Hispanics Seek Their Hollywood Moment” focused on the lack of Hispanic representation in the entertainment industry.  

Also on the entertainment front, in advance of the Grammy Awards, the Recording Academy received accolades for diversity with acknowledgment that there is work to be done, just look at this study.  And then the show took place. Of course there was the issue of women representation. The Academy’s response? “Women need to step up.” This of course caused an uproar. Then Despacito was snubbed. Yes the #1 song of 2017. This article puts it into perspective. There is also this one. I think we all agree, and not to repeat myself, but there is so much work to be done. Update: Here are two more recommended reads, this from Leila Cobo at Billboard and this one from Marisa Arbona-Ruiz at NPR’s Alt.Latino.

Keeping with the music theme, here is this week’s ICYMI, last year Latino artists dominated ”YouTube’s top 10 music videos.” 

Photo by Ian Schneider on Unsplash